what was consumerism in the roaring 20s?
Consumerism in the Roaring 20s was characterized by a significant increase in the purchase and consumption of goods and services. This period was marked by a booming economy, increased wages, and technological advancements, which led to a surge in consumer spending. People had more disposable income and were eager to flaunt their newfound affluence.
Consumer culture emerged and influenced everyday life during this time. The introduction of mass production techniques, like Henry Ford's assembly line, made goods more affordable and accessible to the middle class. Goods such as automobiles, appliances, and radios became popular symbols of status and modernity.
Advertising played a crucial role in promoting consumerism. Companies employed aggressive advertising campaigns to create desires and fuel the consumption of their products. The use of catchy slogans and persuasive marketing techniques aimed to encourage people to buy and indulge in the latest trends.
The rise of installment plans and credit also allowed consumers to purchase goods on credit, contributing to increased spending. This helped fuel the excessive consumerism that characterized the era, as people bought goods beyond their immediate means.
Overall, the consumerism of the Roaring 20s was driven by economic prosperity, technological developments, aggressive advertising, and the desire for social status. People were keen to participate in the newfound abundance of goods, leading to a significant shift towards a more consumer-oriented society.