Anna is considering advertising her new shoe line in the local newspaper. What might one concern she have with going this route?

A. newspapers have a low return rate
B. newspapers have high readership
C. newspapers have a short lifespan
D. newspapers are very inexpensive to purchase

C. newspapers have a short lifespan

is this right

Yes, that is correct. One concern Anna might have with advertising her new shoe line in a local newspaper is that newspapers have a short lifespan. This means that once the newspaper is read and discarded, the advertisement will no longer be visible to potential customers.