You will create a billboard design that reflects one of the following design styles:
Art Nouveau
Bauhaus
Art Deco
To create your design, choose an appropriate subject matter, purpose, and audience. What message will your billboard convey? Who will view the billboard, and what will catch their attention?
Billboards usually advertise a product, place, or event. (it can be a fictional product, business, place, or event) Use your imagination to create an advertisement for one of those scenarios and include additional details for that subject, such as a fictional address, an event date, a highway exit number, or whatever would apply to your topic.
For the design
Keep it Simple. Seven words or less. ...
Only put one call to action. Be direct with where you want to drive your traffic. ...
Only use readable and large fonts. ...
Use bright and highly contrasting colors for fonts and backgrounds. ...
Only use one graphic/image concept. ...
Make it interesting.
For the short explanation
Write 1– 2 paragraphs describing which specific characteristics of the design style can be seen in your design.
Analyze how the historical and aesthetic influences of the time period are reflected in your design.
Billboard Design: Art Deco
Subject Matter: The Roaring Twenties Cocktail Lounge
Purpose: Advertising a fictional upscale cocktail lounge that captures the glamour and excitement of the 1920s.
Audience: Sophisticated adults seeking a luxurious nightlife experience.
Message: "Indulge in the Glamour. Visit The Roaring Twenties."
Design: The billboard features a sleek and stylized font for the headline, with the words "The Roaring Twenties" curved in an elegant Art Deco style. The background is a geometric pattern in gold and black, reminiscent of the opulence and lavishness of the era. Prominently displayed on the billboard is an image of a classic cocktail glass overflowing with a sparkling drink, emphasizing the indulgent aspect of the lounge experience. The graphic is minimalistic but captivating, drawing attention to the luxurious atmosphere offered by The Roaring Twenties Cocktail Lounge.
Specific Characteristics of Art Deco in the Design: Art Deco is characterized by geometrical shapes, symmetrical patterns, and stylized graphics. These elements can be seen in the sleek and curvilinear font used for the headline, as well as the geometric pattern in the background. The use of contrasting colors, particularly gold and black, is also typical of Art Deco design. The overall aesthetic is elegant, bold, and visually striking.
Historical and Aesthetic Influences: Art Deco emerged during the 1920s and 1930s, a period known for its flamboyance, excess, and celebration of modernity. The design style drew inspiration from various sources, including ancient Egyptian and Aztec art, as well as the streamlined forms of modern machinery. In this billboard design, the historical influences are reflected in the use of geometrical patterns and the stylized font, which were popular during the Art Deco era. Additionally, the aesthetic influences are evident in the luxurious and glamorous atmosphere portrayed, capturing the essence of the Roaring Twenties.