F. None of the above
Part 2: say" True" if the statement is correct and" False" if the statement is incorrect (1 pt.)
1.Consumers receive the most information about a product from commercial source.
2. A person's pattern of living as expressed in his or her activities, interests and opinions is called personality.
3. Learning describes relatively permanent changes in an individual's behavior arising from experience.
4. Variety seeking buying behavior occurs when consumers are highly involved with an
expensive, infrequent or risky purchase, but see little difference among brands. 5. Because buyers are highly committed to any brands, marketers of low-involvement products with few brand differences often use price and sales promotions to stimulate product trial.
6. Marketers can easily change their customers attitude rather than fitting products into existing attitudes.
1. False - Consumers receive the most information about a product from personal sources, such as family, friends, and online reviews.
2. True
3. True
4. False - Variety seeking buying behavior occurs when consumers are not highly involved and perceive significant differences among brands.
5. True
6. False - It is generally more difficult for marketers to change customers' attitudes than it is to fit products into existing attitudes.