List ten attributes of a good name (CRS)
1. Clarity: A good name should be clear and easily understandable, avoiding any confusion or ambiguity.
2. Relevance: It should be relevant to the product, service, or company it represents, effectively conveying its purpose or essence.
3. Memorability: A good name should be easy to remember, using catchy and distinctive elements that stick in people's minds.
4. Simplicity: Keeping the name simple and straightforward helps in its recognition and prevents it from being easily forgotten.
5. Originality: An original name that stands out from competitors can help differentiate the product or company in the market.
6. Pronounceability: Having a name that is easy to pronounce and doesn't require excessive explanation or clarification is crucial for effective communication.
7. Brandability: A good name should have the potential to be built into a strong brand and carry positive connotations.
8. Consistency: It should align with the overall brand image and values to ensure consistency and coherence in messaging.
9. Scalability: A name that can accommodate future growth and expansion without limiting the business's potential is essential.
10. Legal availability: Checking for trademark and copyright conflicts is crucial to avoid any legal issues and protect the brand's identity.