19. Define yellow journalism. Know the rise of newspapers and how it affected readership. Read Lesson 6 and Topic 11.6: A changing American Culture in American History textbook. Read News in Print.
Yellow journalism is a style of reporting in newspapers that aims to sensationalize stories, exaggerate facts, and use eye-catching headlines to attract readers. It prioritizes entertainment value over accurate and balanced reporting.
The rise of newspapers had a significant impact on readership in the late 19th century and early 20th century. Increased literacy rates, technological advancements in printing, and a growing urban population contributed to a surge in newspaper readership during this period. Newspapers became a major source of information and entertainment for the general public.
The competition among newspapers for readership led to the adoption of yellow journalism. Publishers like William Randolph Hearst and Joseph Pulitzer engaged in this style of journalism to attract a larger audience and boost sales. The use of eye-catching headlines, bold layouts, and sensational stories about crime, celebrities, and scandals became common practices. This approach often included the use of exaggerated or fabricated stories, which aimed to manipulate public opinion and increase newspaper sales.
Although yellow journalism was criticized for its lack of accuracy and ethical standards, it played a significant role in shaping public opinion and influencing public discourse during that time. It reflected the changing nature of American culture, marked by a growing urban population, increased leisure time, and an increasing demand for entertaining and sensational news.