Which segment of the market is Nike most likely to lose due to the Colin Kaepernick marketing efforts?

A. all professional athletes
B. police officers who wear athletic gear
C. athletes who are concerned about social justice
D. those who purchased Mike in support of the campaign

The most likely segment of the market that Nike may lose due to the Colin Kaepernick marketing efforts would be option B: police officers who wear athletic gear. This is because Kaepernick's activism, particularly his protests against police brutality and racial inequality, has been met with controversy and backlash within some law enforcement communities.