Nike's marketing efforts featuring Colin Kaepernick, which includes the "Just Do It" campaign, sparked both support and controversy. While it is difficult to predict with certainty which segment of the market Nike is most likely to lose, some speculate that their association with Kaepernick may alienate conservative or patriotic consumers who oppose his protest against racial injustice during the national anthem. These consumers may view Kaepernick as disrespectful to the flag and anthem, causing them to boycott Nike products. However, it is important to note that any potential loss in this segment might be balanced or even outweighed by increased support and loyalty from other consumer segments who admire Nike's stance on social issues and Kaepernick's activism. Ultimately, the impact of Nike's marketing efforts on specific market segments is subjective and context-dependent.
