In the video you just watched, you heard Kent, a pharmacist, explain that you need to know how to talk to customers without using big, fancy, "doctor words." What Kent's referring to is called jargon. Jargon is special words or expressions that are used by a particular profession or group and is often difficult for others outside that group to understand. Why do you think using jargon could make communication with customers difficult?
Using jargon can make communication with customers difficult because customers may not be familiar with the specialized terms and expressions. They may feel confused, overwhelmed, or even intimidated by the use of unfamiliar language. Jargon can create a barrier between the pharmacist and the customer, preventing effective and meaningful communication. It can lead to misunderstandings, misinterpretations, and ultimately hinder the customer's understanding of their medications or health-related information. Using simple, everyday language helps to ensure clear and concise communication that can be easily understood by customers.
