"Rugged individualism" was a concept that President Herbert Hoover supported during his presidency. It referred to the belief that individuals should take personal responsibility for their own success and well-being, rather than relying on the government or other external forces. Hoover believed in encouraging self-reliance and entrepreneurship, and wanted to create an environment where individuals could thrive through hard work and determination. He believed that government intervention should be limited, in order to allow individuals to succeed or fail on their own merits. This concept reflected Hoover's belief in limited government involvement and laissez-faire economic policies.

Hoover's support for rugged individualism was evident in his response to the Great Depression. Rather than implementing widespread government intervention and relief programs, Hoover believed that private charities and voluntary efforts would be sufficient to help those in need. He advocated for partnerships between businesses, labor unions, and the government to address economic issues, but was largely opposed to direct government intervention. This approach was criticized by many who felt that Hoover's efforts were insufficient in addressing the widespread economic suffering caused by the Great Depression.

Despite his support for rugged individualism, Hoover did eventually implement some government intervention to combat the economic crisis. He signed the Emergency Relief and Construction Act in 1932, which allocated funds for public works projects and unemployment relief. However, critics argued that these measures were too little, too late, and that Hoover's commitment to limited government hindered a more effective response to the Great Depression.

Ultimately, Hoover's belief in rugged individualism and limited government involvement contributed to his unpopularity during his presidency and his loss to Franklin D. Roosevelt in the 1932 presidential election. Roosevelt's New Deal policies marked a significant departure from Hoover's approach, as they involved substantial government intervention to stimulate the economy and provide relief to those affected by the Great Depression.