A small fashion boutique, J. Lollies, has an
outdated logo and corporate identity. Its business
is booming, but visually, the company seems to
be lagging behind. The company's marketing
materials desperately need an update.
A)
Use the passage to answer the question.
Identify the problem in the following
scenario.
(1 point)
J. Lollies’s modern, high-tech visual
identity doesn't reflect the company's
small, old-fashioned style.
J. Lollies’s visual identity doesn't
represent the successful company the
small boutique has grown into.
J. Lollies’s visual identity is no longer
important to the company's success
and has become unnecessary.
J. Lollies’s visual identity lacks visual
appeal but still successfully
represents the company.
J. Lollies’s modern, high-tech visual identity doesn't reflect the company's small, old-fashioned style.
A)
Mia’s clock radio communicates the time, plays the radio, and sounds the alarm at a set
time, but Mia has trouble seeing the numbers on the clock at night because they are not
backlit. How well does the design meet the purpose for which it was designed?
(1 point)
The clock radio both communicates and functions properly.
The clock radio is communicative but fails to function properly.
The clock radio is functional but fails to communicate clearly.
The clock radio is neither functional nor communicative.
The clock radio is functional but fails to communicate clearly.
A)
An artist’s website is creatively designed and has a gallery to show examples of her work.
You can also find a short biography of the artist on the site. While there is a list of prices for
each piece of her artwork, there is no way to actually purchase her work. How well does the
design meet the purpose(s) for which it was designed?
(1 point)
The website is aesthetically pleasing and communicative but not very functional.
The website is aesthetically pleasing and functional but not very communicative.
The website is communicative and functional but not very aesthetically pleasing.
The website is aesthetically pleasing, communicative, and functional.
The website is aesthetically pleasing and communicative but not very functional.
A)
Braden loves his new basketball goal. It looks slick with its black pole and backboard, and it's
adjustable so he can lower it for his little brother to play, too. How well does the design meet
the purpose for which it was designed?
(1 point)
The basketball goal is aesthetically pleasing but fails to function properly.
The basketball goal is functional but isn't very aesthetically pleasing.
The basketball goal is neither aesthetically pleasing nor functional.
The basketball goal is both aesthetically pleasing and functional.