Why did the increase in consumerism occur in the roaring 20s
The increase in consumerism during the Roaring 20s can be attributed to several factors:
1. Economic Prosperity: The 1920s was a time of remarkable economic growth in the United States. The end of World War I led to an increase in industrial production, and technological advancements like mass production techniques and the widespread availability of electricity made goods more affordable and accessible. As a result, people had more disposable income to spend on consumer goods.
2. Credit Expansion: The introduction of installment buying and easy access to credit allowed individuals to purchase goods on credit, even if they did not have the immediate funds. This, in turn, fueled consumer spending and led to an increase in the sale of goods such as automobiles, household appliances, and other luxury items.
3. Advertising and Marketing: The 1920s saw a surge in advertising and marketing efforts. Companies invested heavily in mass advertising techniques like radio commercials, billboards, and print media to create a desire for their products in consumers. The emerging consumer culture was glorified through advertisements that portrayed material possessions as a sign of success and happiness.
4. Social and Cultural Changes: The 1920s was a time of social change, with a shift towards modernity and urbanization. The younger generation, known as the "flappers," embraced new ideas, including the pursuit of pleasure and self-expression. The desire for instant gratification and the need to conform to societal expectations drove the increase in consumerism.
5. Stock Market Speculation: The stock market experienced a period of tremendous growth during the 1920s, which led to an increase in personal wealth for many Americans. This newfound wealth, coupled with optimism and confidence in the stock market, further encouraged consumer spending and investment in the economy.
Overall, the combination of economic prosperity, credit expansion, advertising, social changes, and stock market speculation all contributed to the increase in consumerism during the 1920s.