Raymond Loewy
adapted from the Library of Congress
Many people have an idea in their mind about a dream home or car. Industrial designer Raymond Loewy made his dream come true on March 22, 1961, when he designed a sleek, futuristic sports car called the Avanti. Sherwood Egbert, president of the ailing Studebaker Corporation, asked Loewy to design a car bold enough to capture people's imagination and boost the company's sagging sales. Loewy and his team of designers showed a sample Avanti to the public in 1962. The car received rave reviews, but because of a series of production problems, the public had to wait to drive it.
During his career, Raymond Loewy helped establish the profession of industrial design (the design of products made by large-scale industry for mass distribution). He became well known in the 1930s and 1940s for his distinctive design of a wide range of household products. In 1945, he formed Raymond Loewy Associates with five partners, the largest industrial design firm in the world, creating appliances, cars, furniture, interior designs for homes, offices and even a luxury cruise ship. In 1951, Loewy designed the state-of-the-art "Look" kitchen.
Raymond Loewy was also a "space age" designer. From 1967 to 1973, he worked for NASA (the National Aeronautics and Space Administration), producing interior designs for the Apollo and Skylab spacecrafts. Talk about a challenge. He had to create a livable space for astronauts in awfully cramped quarters.The author includes details about the parameters and limitations of the products Loewy designed to emphasize
A.
the practical nature of his work.
B.
the innovative aspects of his techniques.
C.
the impulsive nature of his techniques.
D.
the lasting impact of his work.