Why was the name “Bunnies” chosen for NewJeans’ fanbase, and what does it symbolize?
The name "Bunnies" was chosen for NewJeans' fanbase because it reflects a sense of youthful energy, playfulness, and enthusiasm, which are the core qualities associated with the brand. The company wanted to create a unique and relatable identity for their fans that would embody the spirit of their fashion and create a sense of community.
The choice of the name "Bunnies" symbolizes several aspects. Bunnies are often seen as cute and adorable creatures, which aligns with the brand's desire to foster a positive and friendly image among their fanbase. Additionally, bunnies are known for their agility and energy, reflecting the vibrant and active nature of NewJeans' target audience. Overall, the name "Bunnies" represents the brand's aspiration to create a community of enthusiastic and fashionable individuals who share a passion for the brand's products.