How can marketing help businesses benefit society?
A. by conducting research about what sells
B. by creating a lot of needs and therefore shortages
C. by shaping consumer tastes to increase profitability
D. by pushing businesses to develop products that fill social needs.
D. by pushing businesses to develop products that fill social needs.
Marketing can help businesses benefit society by identifying and responding to societal needs and preferences. This can involve conducting market research to understand what products or services are in demand and creating offerings that fulfill these needs. By pushing businesses to develop products that address social needs, marketing can contribute to the overall well-being and improvement of society. This can include promoting sustainability, ethical practices, and social responsibility in business operations.