Because _____ is not an ideal situation for many businesses, most of them try to get around price competition by focusing on differentiating their products and offering more value to customers than their competitors.

A. quality control
B. brand equity
C. price reduction
D. life-cycling

C. price reduction

is this right?

No, the correct answer is B. brand equity. Businesses try to differentiate their products and offer more value to customers in order to build a strong brand and establish a loyal customer base. Price reduction may be one strategy to compete, but it is not the focus of the statement.

so b is right not c

Yes, that's correct. B. brand equity is the correct answer. Businesses focus on building brand equity in order to differentiate their products and offer more value to customers, rather than relying solely on price reduction as a competitive strategy.