What is product branding
Product branding refers to the process of creating and establishing a unique identity and image for a specific product in the minds of consumers. It involves the use of various strategies to differentiate the product from its competitors, build brand recognition and loyalty, and ultimately influence consumer perceptions and purchasing decisions.
Product branding typically involves the creation of a brand name, logo, and visual identity, as well as the development of a brand personality and positioning statement. It often includes elements such as packaging design, product features and benefits, pricing, advertising, and marketing communications that contribute to shaping the overall brand image.
Effective product branding helps to create a strong and positive association with a particular product in the minds of consumers, making it stand out in the marketplace and drive customer preference and loyalty. It seeks to communicate the unique value proposition and qualities of the product, establish an emotional connection with consumers, and ultimately create a meaningful relationship and trust with the brand.