The leadership team at MoneyTree Bank decided a significant change was needed in their loan intake and approval process to help customers get loan approval decisions more quickly. Loan officers would now be required to collect and enter additional data into the lending system. Because leaders were familiar with Lewin’s process model for change, they focused efforts on helping loan officers understand the need for the changes. While everyone received appropriate training, unfortunately many loan officers fell back into old habits. Leaders knew they had to place increased emphasis on which stage of Lewin’s process to ensure new behaviors would be reinforced?

Question

Group of answer choices

Old State

Refreeze

Unfreeze

Transition Management

Answer 1

The answer is "Transition Management." Leaders need to place increased emphasis on the transition management stage of Lewin's process to ensure that new behaviors are reinforced. This stage involves managing and supporting individuals through the process of change, helping them adopt and sustain the new behaviors.