When Jackson needed new tires for his truck, he looked through the newspaper to see if any big dealers had sales going on. He was happy to see that one tire center was advertising the kind of tires he needed at a great price but when you got to the store, he found that those tires had sold out initially, and the ones in stock were a lot more expensive which aspect the pricing regulation that he most likely encounter.

The aspect of pricing regulation that Jackson most likely encountered is called "bait and switch." This occurs when a store advertises a product at a great price to attract customers but then tries to sell a different, more expensive product when the customers arrive. In this case, the tire center advertised the tires Jackson needed at a great price, but when he arrived at the store, they had sold out and only had more expensive options available.