Carlos is launching a new line of eco-friendly camping equipment for which she has secured a large loan to help finance the early stages of his business because the products are both innovative and new to the market which pricing objective is Carlos most likely to focus on initially market, sharing sales Profits status quo
Carlos is most likely to focus on the market pricing objective initially. This is because the products he is launching are innovative and new to the market, which means he would want to capture market share and attract customers. Market pricing objective involves setting competitive prices that are aligned with the market and targeted at capturing a specific market segment.
