The main goal of signs on a store's exterior is to effectively communicate and attract potential customers. The signage should convey important information about the store, its brand, products or services offered, and create a positive and appealing image. Its purpose is to capture attention, create curiosity, and entice people to enter the store. Additionally, signs can also convey sales or promotional messages, highlight special deals or offers, and help customers locate the store easily. Ultimately, the primary aim is to drive foot traffic and generate business.
