Yoshi lives in the suburbs, which is why he's often targeted with social media ads for products like leaf blowers and outdoor grills. How are these advertisers MOST likely segmenting their market?
These advertisers are most likely segmenting their market based on geographical location segmentation. They are targeting individuals living in the suburbs who are more likely to make use of products like leaf blowers and outdoor grills due to having outdoor spaces available, such as yards or gardens.
