2. You recently developed a new product for fitness enthusiasts and users of healthy nutritional supplements. You want to effectively spread the word about your new product to your target audience, so you ask your friend to help because she works out consistently and has a large online following of fitness enthusiasts. What global trend could your friend utilize to help you spread the news about your product to your product's target audience? a. Newspaper ads b. Personalization . Social media opportunities d. Customer service

The global trend that your friend could utilize to help you spread the news about your product to your target audience is social media opportunities (option c). With a large online following of fitness enthusiasts, your friend can leverage platforms like Instagram, Twitter, Facebook, or YouTube to promote your new product. By creating engaging content such as product reviews, tutorials, or before-and-after photos, she can generate buzz and capture the attention of your target audience. This will not only increase brand awareness but also reach a wider audience who are interested in fitness and nutritional supplements.