Ian has a loyalty card good for a discount at his local grocery store. The item he wants to buy is priced at $34, before discount and tax. After the discount, and before tax, the price is $30.60. Find the percent discount.
The discount amount is $34 - $30.60 = $<<34-30.60=3.40>>3.40.
The percent discount is ($3.40/$34) × 100% = 10%. Answer: \boxed{10}.