The Association of Computing Machines (ACM) is one of the oldest professional bodies in the ICT

sector. You have been asked to study their code of ethics and professional conduct in order to
create a presentation that will be shared with all the employees at your company. Create the
presentation following the guidelines below:
Q.2.1 Your presentation should include the following
Q.2.1.1 The ACM’s general ethical principles (10)
Q.2.1.2 The ACM’s professional responsibilities. (10)
Q.2.1.3 Your presentation should share the key facts in a visually appealing
manner, this includes the use of colours, images, icons, etc.

Title: ACM Code of Ethics and Professional Conduct

Slide 1: Introduction
- Welcome to the presentation on ACM's Code of Ethics and Professional Conduct.
- Understand the general ethical principles and professional responsibilities outlined by ACM.

Slide 2: General Ethical Principles (ACM)
1. Respect for the individual: Treat others with dignity, fairness, and respect.
2. Avoid harm: Minimize negative consequences and act in the best interest of society.
3. Honesty and trustworthiness: Be transparent, truthful, and uphold professional integrity.
4. Fairness: Make impartial decisions and avoid biases or discriminatory actions.
5. Privacy: Protect individuals' rights to privacy and confidentiality.
6. Accessibility: Ensure technology empowers all individuals and does not create barriers.
7. Intellectual property: Respect copyrights, patents, and intellectual property rights.
8. Professional competence: Strive for excellence, enhance skills, and stay up-to-date.
9. Maintaining professional conduct: Uphold ethical standards and avoid conflicts of interest.
10. Professional leadership: Promote ethical behavior and societal welfare in the computing field.

Slide 3: Professional Responsibilities (ACM)
1. Responsibility to society: Contribute positively to society and promote public good.
2. Responsibility to the client and employer: Act in the client's or employer's best interest.
3. Responsibility to colleagues: Promote collaboration, fairness, and professional development.
4. Responsibility to the profession: Support and respect fellow professionals and the profession's reputation.
5. Responsibility to self: Enhance professional skills, maintain work-life balance, and prioritize well-being.

Slide 4: Visual Appeal - Color Palette
- Incorporate the ACM logo and color palette (blue, white, and black).
- Use these colors consistently throughout the presentation for a cohesive visual appeal.

Slide 5: Visual Appeal - Images and Icons
- Include relevant images, such as diverse professionals working together or representative technology.
- Utilize icons creatively to represent each ethical principle and professional responsibility.
- Example: Icon of shaking hands for "Respect for the individual."

Slide 6: Visual Appeal - Graphs and Charts
- Incorporate graphs or charts to highlight key statistics or comparisons related to ethical principles or responsibilities.
- Ensure that the visuals are easy to understand and visually engaging.

Slide 7: Key Takeaways
- Summarize the general ethical principles and professional responsibilities in a visually appealing format.
- Reinforce the importance of following the ACM Code of Ethics and Professional Conduct.
- Encourage employees to familiarize themselves with the code and apply it in their daily work.

Slide 8: Conclusion
- Thank you for your attention.
- Emphasize the significance of ACM's Code of Ethics and its role in promoting ethical behavior in the ICT sector.
- Encourage employees to embrace and uphold these principles for the betterment of society and the profession.

Note: Adapt the content and design elements as per your specific requirements and company branding guidelines.