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When automakers consider expanding into new markets, they need to be aware of potential challenges and opportunities. On the cost side, there is the risk of competitors copying their designs and the difficulty of navigating through regulatory and cultural differences. However, expanding into new markets also allows automakers to identify untapped potential and tailor their products to meet consumer preferences. Localizing to meet regulations and establishing strong distribution and sales channels can improve market penetration. Developing tailored marketing campaigns, establishing customer support centers, and ensuring customer satisfaction are crucial for building brand loyalty. Despite the challenges, expanding into new markets offers potential benefits for ambitious automakers.