Example of theoretical framework
A theoretical framework is a conceptual framework that helps to guide the research process and understanding of a specific phenomenon.
For example, if a researcher is studying the role of social media in shaping consumer behavior, their theoretical framework may incorporate social psychology theories such as social influence and self-presentation. They may also draw on communication theories, such as media effects and agenda-setting, to understand how social media messages are disseminated and affect consumer attitudes and behaviors. Additionally, they may incorporate marketing theories, such as the consumer decision-making process and brand loyalty, to understand the specific mechanisms by which social media influences consumer behavior. By utilizing this theoretical framework, the researcher can make informed hypotheses, design appropriate research methodologies, and interpret their findings within a broader theoretical context.