Marcus invented a new bicycle helmet light that increases safety without being too heavy. He tried selling it at spring festivals but it was not getting much interest. The next month he decided to focus only on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays. He found his profits doubled almost immediately.

Use the passage to answer the question.

Which characteristic of entrepreneurs is Marcus demonstrating?

A.
self-correction

B.
patience

C.
innovation

D.
endurance

C. innovation

In which situation does an entrepreneur earn profits?

(1 point)
Responses

matching income to losses

matching income to losses

experiencing more losses than income

experiencing more losses than income

taking a loan to cover losses

taking a loan to cover losses

having greater income than costs

having greater income than costs

What is one non-monetary positive incentive for becoming an entrepreneur?

(1 point)
Responses

working long hours

working long hours

earning a profit

earning a profit

being your own boss

being your own boss

organizing productive resources

being your own boss

The characteristic of an entrepreneur that Marcus is demonstrating is C. innovation. Marcus invented a new bicycle helmet light that increases safety without being too heavy, showing that he is thinking creatively and coming up with new ideas to improve upon existing products. He then adjusted his sales strategy by focusing on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays, which allowed him to target a specific audience and increase his profits. This shows that he is constantly looking for innovative ways to improve and adapt his business strategy.