1.2 You are comparing non-profit organisations to for-profit organisations, which of the
following statements is not correct?
A) With not-for-profit 'products', there is typically a weaker unique selling proposition
B) In the not-for-profit environment, it may be necessary to develop a campaign to drive
behaviour in all targets rather than a specific audience
C) The mission statement of non-profit organisations usually revolves around being the
best in a particular sector
D) Price has different connotations in not-for-profit situations