Creating a Catchy Tune
Imagine that you have a new product that you need to tell potential clients about. Figure out the product and what is new and different about it. For instance, if it is a car, is it a good buy because of its environmental features or because it is a sleek new sports model? If it’s a kind of cereal, is it a new flavor or does it stay crunchy in milk longer than most?
Once you have decided what information you want to share about your product, create a jingle for it. These are usually brief and have a lot of the characteristics of poetry, like rhyming and alliteration (repeating the same first letter: “Silly Sally’s Slushy Smoothies), etc. You can do a quick Internet search on poetic techniques for ideas. You should not have more than four to six lines since jingles are short. Be sure that the jingle emphasizes (shows) the elements of your product that you want to highlight.
Then make a radio commercial using the jingle. Imagine that you have 30 seconds to get the information about your product out, and create a recording of it. Your commercial should also use at least two sound effects. Many are available online, or you can create them the old-fashioned way with household objects. Make sure that all of the words to the jingle are clear in your recording.
Product: A new smartphone with a long-lasting battery life
Jingle:
Wanna stay connected all day, with ease?
Our sleek new phone is sure to please!
With a battery that lasts long and strong,
Your calls and messages, you'll never be wrong!
Radio commercial:
(Sound effects: Soft phone ringing)
Narrator: Have you ever been in the middle of an important call or crucial text message, only for your phone battery to die on you? Introducing the all-new Sultantic SmartPhone, the answer to your battery life struggles!
(Sound effects: Clicking sound as phone charges)
Narrator: Our sleek and stylish phone is not only a fashion statement, but it also boasts a long-lasting battery. That means you can stay connected all day long, without worrying about running out of juice!
(Sound effects: Excited voices in the background)
Voiceover 1: "I can finally make it through the day without charging my phone every few hours!"
Voiceover 2: "No more panic when I forget my charger at home. This phone is a life-saver!"
Narrator: Experience the freedom of uninterrupted communication and endless possibilities with the Sultantic SmartPhone. Don't miss out on this revolutionary device. Get yours today and stay connected effortlessly!
(Sound effects: Energetic music and jingle)
Jingle:
Wanna stay connected all day, with ease?
Our sleek new phone is sure to please!
With a battery that lasts long and strong,
Your calls and messages, you'll never be wrong!
Narrator: The Sultantic SmartPhone. Power up your connections, now available at all leading stores.
(Depending on the availability of time, include necessary disclaimers and closing statements)