Qualitative data refers to non-numerical information or data that is subjective in nature. It involves data that cannot be measured or quantified in terms of numbers or figures. This type of data focuses on understanding the quality and characteristics of a particular phenomenon or event, often relying on observations, interviews, open-ended survey responses, and textual analysis. Qualitative data is often used in social sciences, humanities, and market research to explore people's experiences, beliefs, attitudes, perceptions, and behaviors. It provides a deeper understanding and interpretation of the given research topic.
