Ethical appeals depend on morality and credibility such as:

Question 5 options:

Using broad or general claims and using it to support specific claims

Using emotion-laden language to situate the reader to have a specific mindset

Making reference to their own character in order to get gain the trust of the audience

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Which of these tap into values of the audience?

Making reference to their own character in order to gain the trust of the audience taps into values of the audience.