What kind of marketing focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once rather than targeting customers on a one-to-one basis? (1 point) Responses promotional marketing promotional marketing direct marketing direct marketing institutional marketing institutional marketing indirect marketing indirect marketing
The kind of marketing that focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once, rather than targeting customers on a one-to-one basis, is typically referred to as:
Promotional Marketing
Promotional marketing includes tactics that encourage short-term purchase, influence trial and quantity of purchase, and are very measurable in volume, share and profit. These methods aim to create a buzz, increase awareness, and ultimately drive sales by reaching out to a broad audience at once through various channels. This contrasts with direct marketing, which often seeks to foster a direct, one-to-one relationship with customers.