1.8 To achieve this in a rapidly-growing industry, a company’s strategy should include one or more of the following. (1)
A. Driving down costs per unit to enable price reductions that attract numerous new customers
B. Not striving for rapid product innovation to distinguish the company’s products from those of its competitors, and to include attributes that will attract growing numbers of customers
C. Not gaining access to additional distribution channels and sales outlets
D. Not expanding the company’s geographic coverage
A. Driving down costs per unit to enable price reductions that attract numerous new customers
C. Gaining access to additional distribution channels and sales outlets
D. Expanding the company’s geographic coverage