1.4 Suitable options for competing in a fragmented industry could include the following. (1)
A. Constructing and operating “formula” facilities
B. Not becoming a low-cost operator
C. Not specialising by product type
D. Not specialising by customer type
E. Investing in research and development to continually innovate and offer unique products or services.
F. Forming strategic partnerships or alliances with other companies to leverage resources and reach new customer segments.
G. Differentiating through impeccable customer service and personalized experiences.
H. Expanding into new geographic markets to access untapped customer segments.
I. Implementing creative marketing and branding strategies to stand out in a crowded market.
J. Constantly monitoring and adapting to changing customer preferences and market trends.
K. Focusing on niche markets or specific customer needs to establish a strong market position.
L. Developing a strong distribution network to ensure widespread availability of products or services.