A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document?
A marketing strategy
B decision making process
C situational analysis
D product situation
A) marketing strategy
Yes, you are correct. The document that highlights the goals that need to be achieved through the company's marketing efforts to increase online sales is called a marketing strategy.
is this right
The correct answer is A) marketing strategy.
A marketing strategy is a document that outlines the goals and objectives of a company's marketing efforts. It includes the specific actions and tactics that the company will undertake to achieve those goals. It serves as a roadmap for the company's marketing team and helps guide their decision making and efforts towards driving higher online sales.