What component of the marketing mix refers to the look and feel of the final product or service?
A promotion
B platform
C physical evidence
D process
C physical evidence
is this right
Yes, you are correct. C physical evidence refers to the tangible elements that contribute to the overall look and feel of the final product or service. This can include factors such as packaging, branding, store layout, and tangible aspects of the customer experience.
The component of the marketing mix that refers to the look and feel of the final product or service is C) physical evidence.
To arrive at this answer, you need to understand the four components of the marketing mix, also known as the 4 Ps of marketing: product, price, place, and promotion. The physical evidence falls under the product component.
Physical evidence relates to the tangible elements that customers can perceive before and after purchasing a product or service. It includes the packaging, design, branding, and other physical aspects that contribute to the overall appearance and user experience. For example, if you are purchasing a smartphone, the physical evidence would include the phone's design, color, material, and packaging. All of these factors influence how customers perceive and evaluate the product.
So, when considering the marketing mix components, the correct answer for the component that refers to the look and feel of the final product or service is C) physical evidence.