Callie owns a hair salon and is looking at opening a second store across town to increase her profits. Out of the following options, what are some aspects that she needs to take into account?
marginal revenue
Callie needs to hire the same number of people and charge the same prices that she charged at her original store.
marginal costs
marginal benefit
competition from other hair salons in the area
customer demand for hair salon services in the new area
availability of suitable location and rental costs
potential market size and target demographic in the new area
potential for customer loyalty and repeat business
operational and overhead costs for the new store
potential impact on brand reputation and customer perception of the original store
capability to maintain consistent quality of service across multiple locations
ability to manage and oversee operations at both stores effectively