If you are a graphic designer, a client comes to you with a print ad that usually runs in a weekly magazine, and the client says that they want to make the exact same ad advertisement into a billboard which part of graphic design would fall specifically on you
If a client comes to you as a graphic designer with a print ad that they want to convert into a billboard, the following aspects of graphic design would typically fall on you:
1. Resizing and Scaling: As a graphic designer, it would be your responsibility to resize and scale the existing print ad to fit the billboard's dimensions. This involves ensuring that the content of the ad remains visually appealing and legible when scaled up for a much larger display.
2. Image Resolution and Quality: Billboards require higher resolution images compared to print ads to maintain clarity and sharpness at such a large scale. You would need to assess the existing images used in the print ad and determine if they are suitable for the billboard or if higher-quality replacements need to be sourced.
3. Typography: Font sizes and typography used in the print ad might need adjustment to ensure readability from a distance. This might involve selecting appropriate font sizes and adjusting the leading, kerning, or tracking to improve legibility on the billboard.
4. Color and Contrast: Considering the viewing distance and environmental surroundings, you would need to ensure appropriate color adjustments to maintain visibility and readability from a distance. This might mean increasing contrast, adjusting brightness levels, or altering the color palette to increase the impact of the ad on the intended audience.
5. Hierarchy and Visual Impact: Since billboards are usually viewed from a distance and for a shorter duration, you might need to reassess the visual hierarchy of the elements within the ad. Emphasizing key messages, improving visual impact, and ensuring the most critical details are easily comprehensible at a glance would be part of your responsibility.
6. Output File Format: Finally, you would be responsible for providing the final graphic design file in a suitable format that can be easily printed to the billboard's specifications. This may involve collaboration with the printer or vendor to ensure the design file is compatible and optimally prepared for the billboard's production.
It's important to communicate and clarify the specific requirements with the client, as they may have additional input or considerations to be incorporated into the billboard design.