In what way does advertising play an essential role in the promotional mix? (1 point) Responses It has a direct impact on whether people dismiss a company’s products or services It has a direct impact on whether people dismiss a company’s products or services It has a direct impact on whether people buy a company’s products or services It has a direct impact on whether people buy a company’s products or services It has a direct impact on whether people promote a company’s products or services It has a direct impact on whether people promote a company’s products or services It has a direct impact on whether people discuss a company’s products or services

C) It has a direct impact on whether people buy a company's products or services