What is the primary purpose of using transitions in PowerPoint?

To customise the design of slide backgrounds

To add animations to individual slide objects

To control the flow and visual appeal between slides

To insert audio and video clips into the presentation

The primary purpose of using transitions in PowerPoint is to control the flow and visual appeal between slides. Transitions are used to smoothly transition between one slide to another in a presentation. They provide continuity and help to enhance the overall design and visual experience for the audience. By using transitions, you can add professional and engaging effects such as fading, zooming, sliding, or dissolving, which can make your presentation more dynamic and captivating.

To add transitions to your PowerPoint slides, you can follow these steps:

1. Open your PowerPoint presentation and go to the slide where you want to add a transition.
2. In the top menu, select the "Transitions" tab.
3. On the Transitions tab, you will see a wide variety of transition options to choose from. You can hover over each transition to get a preview of how it will look on your slide.
4. Click on the transition you want to apply to the selected slide. PowerPoint will automatically apply the transition and show you a preview.
5. To customize the transition, you can adjust the duration, direction, or other settings by using the options provided in the Transitions tab.
6. Repeat the process for other slides where you want to add transitions.

Remember to use transitions appropriately and sparingly, as too many or excessive transitions can distract the audience from your presentation content. The primary focus should always be on delivering clear and valuable information.