use Deceptive advertising transgression to answer this
Community Project Assignment
It is now the middle of the semester and we are halfway through Consumer Protection
and Credit Law ( LCPC2623) as you would know that we are done with theme one of
the module, having covered a range of topics, case law and provisions of the Consumer
Protection Act related to this module. At this juncture, it is thus with the reasonable and
fair expectation that you have an adequate understanding of the key concepts
and underlying principles of this area of law, such as the application and scope of the
CPA, the key institutions such as the National Credit Regulator, Credit Breau and
National Consumer Commission. It is also with great expectation that you have
sound legal knowledge of consumer rights enshrined in the CPA. In overemphasising
the importance of consumer protection, the renowned Professor of Consumer
Protection submits as follows:
LCPC2623
“Now the marketing of goods and services is highly sophisticated and untrained
consumers cannot hope to compete with entrepreneurs who are able to
persuade them to buy goods or services on terms and conditions which are
designed to protect the interests of suppliers. Even educated consumers
face difficulties in today’s sophisticated modern world where goods come in
sealed packages or consist of complicated electronic devices. In some instances
consumers do not even know that they are being affected adversely by the
products that they buy, for example food additives and drugs. Consumers must
rely on the information which they receive from suppliers. Added to this is the
problem that business and consumers tend to be in an unequal bargaining
position, so consumers who confront businesses with problems find that they are
simply ignored. Consumers do not have the financial resources to fight for their
rights. Litigation is notoriously expensive and because of the relatively small
sums that are often involved, it does not make financial sense for consumers
to take the matter to court.”
In light of the above, identify one CPA transgression in your community, district,
province, or South Africa in general that resonates with one of the consumer rights
covered in class. Having done that, design a poster on an A4 page, which creates
consumer awareness based on the transgression you have noted.
NB;The poster should be easily readable.
list the things i should include with examples
When designing a poster on a CPA transgression, it is important to include the following elements:
1. Eye-catching headline: Use a bold and attention-grabbing headline to immediately captivate the reader's attention. For example, "Beware of Deceptive Advertising Tactics!"
2. Visuals: Incorporate relevant images or illustrations that complement the message and grab the viewer's attention. For instance, if the transgression involves falsely advertising the quality of a product, include an image comparing the advertised product to the actual product.
3. Consumer right: Clearly state the specific consumer right that is being violated. For example, "Consumer Right Violated: Right to Accurate Information."
4. Explanation: Provide a brief but clear explanation of the transgression. Use straightforward language and avoid jargon. For instance, "False advertising is misleading consumers by exaggerating the benefits of a product or omitting important information."
5. Consequences: Highlight the negative consequences that consumers may face as a result of the transgression. This can include financial loss, health risks, or other forms of harm. For example, "False advertising can lead to wasted money on products that do not deliver as promised."
6. Action steps: Offer practical steps that consumers can take to protect themselves and their rights. This can include researching products, reading reviews, and reporting fraudulent advertising to the appropriate authorities. For instance, "Protect yourself by researching products before making a purchase and reporting false advertising to the National Consumer Commission."
7. Contact information: Include relevant contact information, such as the website or phone number of consumer protection agencies, where consumers can seek help or report violations. For example, "Contact the National Consumer Commission at www.nccsa.org.za or call 0860 014 880."
8. Logo and branding: Include the logo and branding of the consumer protection agency or organization supporting the poster to lend credibility and authority to the message.
9. Clarity and legibility: Ensure that the poster is easily readable by using clear and legible fonts, appropriate font sizes, and sufficient contrast between the text and background.
10. Call to action: Inspire consumers to take action by including a strong call to action. This can include phrases such as "Be an empowered consumer!" or "Know your rights, protect your interests!"
Remember, the goal of the poster is to raise consumer awareness and encourage action, so keep the message concise, straightforward and visually appealing.