QUESTION 5
Eric must do an assignment on consumer preferences of different smartphone brands. Which data source would be most appropriate for his research?
A journal article published in a reputable journal in 2020 on the effects of smartphone use on consumers’ personal relationships.
A journal article published in a reputable journal in 2007 on the factors that affect consumers’ preferences of different smartphones.
Market research report sponsored by Samsung on the consumer preferences of different smartphones
A market research report by an independent organisation on the consumer preferences of different smartphones.
The most appropriate data source for Eric's research on consumer preferences of different smartphone brands would be a market research report by an independent organization. This report would provide the necessary information and insights on consumer preferences in an unbiased and objective manner.
The most appropriate data source for Eric's research on consumer preferences of different smartphone brands would be a market research report by an independent organization on the consumer preferences of different smartphones. This report would provide comprehensive and unbiased information on the topic and would not be influenced by any particular brand's agenda.
The most appropriate data source for Eric's research on consumer preferences of different smartphone brands would be a market research report by an independent organization on consumer preferences of different smartphones.
Explanation:
1. A journal article published in a reputable journal in 2020 on the effects of smartphone use on consumers' personal relationships: While this article may provide some insights into consumer behavior, it is not specifically focused on consumers' preferences of different smartphone brands.
2. A journal article published in a reputable journal in 2007 on the factors that affect consumers' preferences of different smartphones: This article may contain relevant information, but it is outdated as it was published in 2007. Consumer preferences might have significantly changed since then due to new smartphones entering the market and changes in consumer preferences and trends.
3. Market research report sponsored by Samsung on the consumer preferences of different smartphones: This data source may have a biased perspective as it is sponsored by Samsung, a specific smartphone brand. The report's findings may not be objective and could potentially favor Samsung's products.
4. A market research report by an independent organization on the consumer preferences of different smartphones: This data source is the most suitable for Eric's research. Market research reports by independent organizations are usually conducted with unbiased methodologies and provide comprehensive insights into consumer preferences for different smartphone brands. The findings would be more reliable and objective compared to other sources.