Eric must do an assignment on consumer preferences of different smartphone brands. Which data source would be most appropriate for his research?
Market research report sponsored by Samsung on the consumer preferences of different smartphones
A journal article published in a reputable journal in 2020 on the effects of smartphone use on consumers’ personal relationships.
A journal article published in a reputable journal in 2007 on the factors that affect consumers’ preferences of different smartphones.
A market research report by an independent organisation on the consumer preferences of different smartphone
brands.
Based on Eric's assignment on consumer preferences of different smartphone brands, the most appropriate data source for his research would be a market research report by an independent organization on the consumer preferences of different smartphones. This type of report would likely provide comprehensive and up-to-date data specifically related to consumer preferences, which is directly relevant to Eric's research topic. It would provide insights into the current market trends and preferences, allowing Eric to obtain accurate and reliable information for his assignment.
The most appropriate data source for Eric's research on consumer preferences of different smartphone brands would be the market research report sponsored by Samsung on the consumer preferences of different smartphones. This report would provide valuable insights into the preferences of consumers specifically related to smartphone brands. It is likely to include data on market share, customer satisfaction, features, and other relevant factors that influence consumer preferences. Additionally, being sponsored by a smartphone brand, it may provide unique perspectives and insights that might not be available from other sources.
While the journal articles could provide valuable information, they might not directly address the specific research question of consumer preferences of different smartphone brands. The article published in 2020 is focused on the effects of smartphone use on consumers' personal relationships, which is not directly related to brand preferences. Similarly, the article published in 2007 might be outdated in terms of the rapidly evolving smartphone industry and consumer preferences. However, these journal articles might still provide some background information and context for Eric's research.
Overall, the market research report sponsored by Samsung would be the most suitable data source for Eric's assignment on consumer preferences of different smartphone brands.