online retailing has shifted power in distribution channels to ______
consumers
retailers
producers
wholesalers
consumers
Online retailing has shifted power in distribution channels to consumers.
Online retailing has shifted power in distribution channels to consumers.
Explanation:
To determine the answer, we can analyze the impact of online retailing on distribution channels. In traditional retailing, the power was primarily held by wholesalers and producers who controlled the distribution of goods to retailers. However, the emergence of online retailing has significantly changed this dynamic.
With online retailing, consumers now have access to a wide range of products and can compare prices, features, and reviews from different retailers conveniently. This greater transparency and accessibility empower consumers to make informed purchasing decisions. They have the ability to choose where they buy from and can easily switch between different retailers. Additionally, online retailing has eliminated many geographical barriers, giving consumers access to a broader market.
As a result, consumers now hold more power in distribution channels. Their ability to influence the success or failure of retailers has forced retailers to adapt and meet their demands to remain competitive. Retailers must focus on providing excellent customer service, competitive pricing, and an enjoyable online shopping experience to attract and retain consumers.
In summary, the shift to online retailing has shifted power in distribution channels to consumers.