The lead that consists of short, snappy phrases that set the scene before answering the 5 W's and the H is called Staccato.
The lead that consists of short, snappy phrases that set the scene before answering the 5 W's and the H is called the "Staccato" lead. This type of lead is characterized by its concise and impactful nature, quickly grabbing the reader's attention. To identify this type of lead, you can look for sentences or phrases that provide a brief overview or description of the topic in a fragmented or punchy style. It is often followed by the inclusion of the 5 W's (Who, What, Where, When, Why) and the H (How) to provide further details and context.
