When forming a buyer persona, a measurement is often applied to attitudes, opinions, values, personalities, and lifestyles as a way of quantifying them and explaining what motivates people to buy the things they do. What is this type of measurement called? (1 point) Responses infographics infographics linguistics linguistics demographics demographics psychographics
This type of measurement is called psychographics.
The type of measurement used to quantify attitudes, opinions, values, personalities, and lifestyles in buyer personas is called psychographics. Psychographics is a research methodology that aims to understand the psychological attributes and behaviors of individuals or groups. It goes beyond demographics, which focuses on observable characteristics like age, gender, and location. Psychographics helps marketers gain insights into consumers' motivations, preferences, and decision-making processes, which can be valuable in developing targeted marketing strategies.
