What component of the marketing mix refers to the look and feel of the final product or service?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0Apromotion%0D%0A%0D%0Apromotion%0D%0A%0D%0Aplatform%0D%0A%0D%0Aplatform%0D%0A%0D%0Aphysical evidence%0D%0A%0D%0Aphysical evidence%0D%0A%0D%0Aprocess
The component of the marketing mix that refers to the look and feel of the final product or service is "physical evidence."
The component of the marketing mix that refers to the look and feel of the final product or service is called "physical evidence." Physical evidence encompasses all the tangible elements that customers can see, touch, or experience when interacting with a product or service. These include the packaging, design, branding, and overall presentation of the offering. The goal is to create a positive and memorable experience that aligns with the brand positioning and attracts customers.
The component of the marketing mix that refers to the look and feel of the final product or service is called "physical evidence."
