A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document? (1 point) Responses marketing strategy marketing strategy decision-making process decision-making process situational analysis situational analysis product situation
The correct answer is "marketing strategy".
The term that refers to this document is "marketing strategy".
The document that highlights the goals that need to be achieved through a company's marketing efforts to increase online sales is called a marketing strategy. To determine the correct answer, we can break down the given options:
1. Marketing strategy: This term refers to a comprehensive plan or document that outlines the overall objectives and methods a company will employ to promote its products or services and achieve its marketing goals. This option seems to be the most relevant in this context.
2. Decision-making process: While decision-making is important in developing a marketing strategy, this term does not specifically refer to the document itself. Instead, it describes the process of making decisions in general.
3. Situational analysis: A situational analysis involves assessing the internal and external factors that may affect a company's marketing performance. This analysis is often conducted as part of developing a marketing strategy, but it does not directly represent the document being discussed.
4. Product situation: This term refers to the evaluation of a company's product(s) in relation to the market and competition, but it does not specifically indicate the document in question.
Therefore, the term that refers to the document in which a clothing boutique outlines its goals for increasing online sales is a marketing strategy.