Once an objective is in place, what is created to highlight the activities needed to accomplish the marketing strategy goals? (1 point) Responses SMART framework SMART framework consumer plan consumer plan marketing plan marketing plan marketing strategy
marketing plan
Once an objective is in place, a marketing plan is created to highlight the activities needed to accomplish the marketing strategy goals.
To determine what is created to highlight the activities needed to accomplish the marketing strategy goals, we can break down the options given and identify the most appropriate answer.
1. SMART framework: The SMART framework is not typically used to highlight activities but rather to set specific, measurable, achievable, relevant, and time-bound objectives. It helps in defining goals but does not directly address the activities needed to accomplish them.
2. Consumer plan: A consumer plan is a broad term and not specific to highlighting activities for marketing strategy goals. It may refer to a plan focused on understanding consumer behavior or developing strategies to attract and retain customers, but it does not outline specific activities.
3. Marketing plan: A marketing plan is a comprehensive document that outlines the marketing objectives, strategies, and tactics for a specific period (usually one year). It includes various components such as market analysis, target audience, budget, distribution channels, and promotional activities. It effectively highlights the activities needed to accomplish the marketing strategy goals.
4. Marketing strategy: While the marketing strategy is an essential component, it alone does not highlight the specific activities needed to achieve the marketing strategy goals. The marketing plan, on the other hand, provides a detailed roadmap outlining the activities required to execute the marketing strategy.
Based on the options provided, the correct answer is:
marketing plan